Image copyright The New York Times Image caption There are 11 buildings in the complex for the art and design community
Chanel is the newest tenant in a new cultural hub in the Manhattan borough of New York City.
It signed a six-year lease at 13 Hudson Yards, designed by British architect Zaha Hadid.
This is the latest sign of a growing trend in real estate: urban redevelopment into affordable and desirable art and design districts.
The fashion company already has one of its headquarters in New York’s Tribeca neighbourhood.
Hudson Yards, a development with 520,000 sq m of private square footage and 576,000 sq m of public space, was built as part of the mixed-use Hudson Yards development.
It contains various buildings of varying sizes – and 13 Hudson Yards is no exception.
Chanel will move to the new premises in September, following an exhibition and dedication of its new space.
Image copyright The New York Times Image caption Zaha Hadid’s 4,000 sq m building will be home to New York’s Japan Society
Image copyright The New York Times Image caption Disney Lucasfilm is also building a building on the site
The six-building campus features new housing, eateries, offices and community spaces – about 10% of which are dedicated to art and design.
There are 11 buildings – including Chanel’s – for the art and design community, including Japanese design centre IDEO and US firm Corcoran Real Estate.
Image copyright The New York Times Image caption Hudson Yards will form a short walk from Times Square
Designers and architects are usually the only job positions a retailer can hire for and, in large corporations, bonuses for good design have become part of the job description.
Chanel says it wants to make the new space “an open-air space”, with the air made on “fresh, clean lines”.
Earlier this year, the Danish architect Jan Gehl’s office also announced that it was moving to Hudson Yards.